Trade Events

Tourism Northern Ireland’s Travel Trade team are responsible for promoting Northern Ireland as a leisure tourism destination in conjunction with sister organisation Tourism Ireland, to international tour operators and travel agents across the globe.

A number of platforms and events are delivered each year to provide the travel trade with opportunities to meet with tourism and hospitality representatives from Northern Ireland. These platforms are an important way to facilitate engagement and to help ensure the travel trade have opportunities to hear about new products from accommodation, food and drink, visitor attractions and unique immersive experiences, these conversations help inform and update on what Northern Ireland can offer your clients.

Tourism NI forthcoming Platforms

ITOA  

ITOA (Incoming Tour Operators Association Ireland) Northern Ireland Workshop will take place on Wednesday 11 November 2026 at Galgorm Resort, Ballymena, Co. Antrim. ITOA members are responsible for handling more than 730,000 leisure, business and incentive visitors to the island of Ireland each year. Member companies maintain relationships with over 4,000 overseas tour operators, travel agents and buyers across the leisure, incentive, conference and events sectors. ITOA is also a valued partner of Tourism NI.  

 
Meet The Buyer 2027

As Tourism NI's flagship travel trade event, Meet the Buyer offers tourism businesses the opportunity to connect with international buyers from key markets and showcase the very best of Northern Ireland's visitor experiences. Details for the next Meet the Buyer event will be announced in due course. For more information, please contact: Businesssolutions@tourismni.com 

See more of what Northern Ireland has to offer...