Northern Ireland | Embrace a Giant Spirit

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Posted by Discover Northern Ireland

Published February 17, 2020


The people of Northern Ireland are giant-spirited. This spirit fires the welcome they extend to visitors, and it sparks a response in their guests.

Mourne Moutains, County Down

Mourne Mountains, County Down

Introducing our new brand...

The story at the core of our new brand Northern Ireland | Embrace a Giant Spirit resonates with Northern Ireland and its people.

Ours is a land built by a giant spirit
It’s in our soil, our seas and everyone you meet.
It’s what puts the warmth in our welcome,
and inspires us to go that extra mile

A giant spirit that builds our cities, shapes our landscapes
and flows through our words, music and craft.
You’ll always find it close to hand,
much like every discovery in this vivid, mythic place.

Ours is a land build by a giant spirit.
Let us awaken yours.

What does the giant spirit of Northern Ireland look like? For that we turned to internationally acclaimed Northern Ireland based artist, Colin Davidson.

“I wanted to create an image full of energy and spontaneity – one that encapsulates special elements such as our land, water and the energy of our people.”

Come to Northern Ireland to share in our giant spirit and to awaken your own.  Click here to find out more about the amazing experiences to be had in Northern Ireland, and to begin planning your next short break.

Join the online conversation with #EmbraceAGiantSpirit or #discoverNI.



Discover Northern Ireland

Posted by Discover Northern Ireland

Want to know more about Northern Ireland? Get in touch! Email info@discovernorthernireland.com


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